Who Do You Think You’re Talking To?

Social media is a very good marketing tool – but if you’re going to make the most of it with your business, you need to remember the SOCIAL part, and think about who you’re actually talking to.

Part of any good social media strategy is working out who you are predominantly going to market to, and narrowing down your ideal customer so that you can focus all of your marketing efforts on that person. Getting this in place right at the start of your campaign will make everything else fall into place because once you know who you are ‘talking’ to, you can choose the right platforms, the correct media and even work out the most likely times they will be online to connect with you and see your messages.

How to define your ideal customer
Continue reading “Who Do You Think You’re Talking To?”

How To Build A Stunning Social Media Strategy

I don’t have to tell you that social media is one of the most powerful tools you have in your marketing kit right now. What’s more, it’s free to use – up to a point – and always evolving.

Defining a really strong social media strategy can give you the edge over your competition. It creates a personality and brand that can help you to connect with existing customers and attract potential new business. On the flip side, if you don’t have a plan, you could just end up wasting your precious time posting random memes all over the place and getting nowhere.

So, what does a plan need to include? Continue reading “How To Build A Stunning Social Media Strategy”