Who Do You Think You’re Talking To?

Social media is a very good marketing tool – but if you’re going to make the most of it with your business, you need to remember the SOCIAL part, and think about who you’re actually talking to.

Part of any good social media strategy is working out who you are predominantly going to market to, and narrowing down your ideal customer so that you can focus all of your marketing efforts on that person. Getting this in place right at the start of your campaign will make everything else fall into place because once you know who you are ‘talking’ to, you can choose the right platforms, the correct media and even work out the most likely times they will be online to connect with you and see your messages.

How to define your ideal customer
Continue reading “Who Do You Think You’re Talking To?”

Can Social Media Transform Your Biz?

Here’s how an effective social media strategy can transform your business!

Why does your business need a social media strategy? Isn’t it just one more thing to add to your ever growing to-do list?

Well, yes and no. It’s really vital that if you’re going to use social media as a business tool, you have a strategy for doing so, and a way of measuring how well it’s working for you.

What is a social media strategy exactly? Continue reading “Can Social Media Transform Your Biz?”